What is Velo

Lets talk Velo

Nicotine pouches have emerged as a discreet and modern alternative to smoking and vaping, and at the forefront of this innovative wave is Velo. A product that has its roots in the rich tradition of Scandinavian oral nicotine, Velo represents the next step in the evolution of nicotine enjoyment. It's a brand that has rapidly expanded its global footprint, thanks to its diverse product range and commitment to quality.

The Scandinavian Legacy and Global Reach

Velo originated in the heart of Scandinavia, where the tradition of snus laid the groundwork for modern oral nicotine products. These small, tobacco-free pouches, which are placed between the lip and gum, have become a hallmark of the brand's commitment to discretion and consumer satisfaction. The expansion into markets worldwide has not only broadened Velo's reach but also its appeal, allowing it to become a leading name in the nicotine pouch industry.

A Commitment to Innovation and Quality

British American Tobacco (BAT), the company behind Velo, has invested heavily in proprietary technology to deliver a superior product. This commitment is evident in the remarkable growth of Velo, with a volume increase of over 21% in a single year. By focusing on high-quality ingredients and a tantalizing array of flavors, Velo has set a new standard in the nicotine pouch market.

Before British American Tobacco

Before joining the British American Tobacco (BAT) portfolio, Velo was known as Lyft, a brand that emerged from the innovative Swedish market, renowned for its pioneering role in the smokeless tobacco industry. Lyft was a product of Fiedler & Lundgren, a company with a deep history dating back to the early 19th century, which had built its reputation on high-quality snus products. Lyft represented the company's foray into the growing market of nicotine pouches, seeking to provide a modern alternative that aligned with the evolving consumer trends towards cleaner and more discreet forms of nicotine consumption. The brand was built on a foundation of Swedish quality and innovation, which quickly garnered a dedicated following. Its subsequent acquisition by BAT and rebranding to Velo marked a new chapter, wherein the brand leveraged BAT's global reach and technological prowess to scale new heights in the oral nicotine category.

The Velo Experience

When you choose Velo, you're not just choosing a nicotine pouch; you're opting for an experience that's been carefully crafted to meet the demands of modern consumers. From the meticulous selection of ingredients to the user-centric design of the pouches, every aspect of Velo is designed with the user in mind.

Flavors and Strengths for Every Palate

Velo's product lineup is nothing short of impressive, featuring a wide range of flavors that cater to every palate. Whether it's the fresh zing of citrus, the soothing touch of mint, or the indulgent aroma of coffee, there's a Velo flavor for every taste. The brand also offers multiple nicotine strengths, ensuring that whether you're a heavy smoker or a newcomer, there's a Velo pouch that matches your desired level of nicotine satisfaction.

Design That Speaks to Discretion and Convenience

The design of Velo pouches is a testament to the brand's understanding of consumer needs. The pouches are slim, discreet, and designed for comfort, making them ideal for use in any setting. Moreover, the innovative packaging—be it the round cans or the sleek metal oblong containers—demonstrates Velo's commitment to combining functionality with style.

Velo in the Modern World

Velo is more than a product; it's a reflection of the evolving landscape of nicotine consumption. In a world where health and discretion are becoming increasingly important, Velo stands out as a product that meets these modern demands while providing a satisfying nicotine experience.

Sustainability and Social Responsibility

As Velo continues to capture markets around the world, sustainability and social responsibility remain at the core of its mission. BAT's investment in Velo is not just about market share; it's also about providing adult smokers with a reduced-risk product. The brand's focus on preventing underage access and exploring eco-friendly packaging options reflects its commitment to a better future.

A Look to the Future

The impressive performance of Velo in emerging markets, such as Pakistan, where it has achieved national coverage and high volume sales, indicates the brand's potential for growth. With ongoing digital activations and consumer-centric initiatives, Velo is well-positioned to continue its trajectory as a leading brand in the nicotine pouch sector.


The world of Velo is one where tradition meets innovation at every turn. With its wide array of flavors, both classic and experimental, Velo offers a dynamic and tailored experience to adult nicotine users. As the brand continues to evolve and introduce new flavors, it remains at the forefront of the nicotine pouch industry, delivering satisfaction and quality with each product. Whether you're a fan of the classics or eager to try the latest in flavor innovation, Velo has something to offer that will transform your nicotine experience.

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